Your enquiry form is losing you leads. Here's how to fix it

Getting someone to your website is the expensive part. Losing them at the form is the avoidable part. These are the five problems we see most.

1. Too many fields

Budget, timeline, how did you hear about us, company size. Every field is a reason to stop. Ask for a name, one way to reach them, and what they want. Get the rest on the call.

2. It's hard to find

If the only form is on a contact page, most visitors never see it. Put a short form or a clear button on every page where someone might decide.

3. It breaks on a phone

Tiny inputs, a keyboard that covers the button, a date picker that won't scroll. Test your own form on your own phone. You may be surprised.

4. Nothing happens after they send

A blank page or "form submitted" tells them nothing. Say what happens next and when: "We'll WhatsApp you within the hour". Then do it, automatically at first, with a person close behind.

5. No reason to trust you yet

People hesitate right before they hand over a phone number. One good review and a line about privacy next to the button is often enough.

Fix these and the same traffic produces more conversations. That's what we mean by lead capture: the visitor was already interested, so make it easy for them to tell you.

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