Blog
Plain-language notes on getting found and chosen.
SEO, AEO, websites and visuals for businesses that sell premium things. Written by the people who build them.
AEOThe 20-point checklist to get your website into AI answers
The exact checklist we use to get a site read, trusted and quoted by ChatGPT, Gemini, Perplexity and Google AI Overviews, in plain words, with sources.
AEOWhat AEO is, and why ChatGPT doesn't mention your business yet
Answer engine optimisation in plain words: how AI tools decide who to recommend, and what your website needs so they pick you.
SEO + AEOSEO vs AEO: what's the difference, and do you need both?
SEO gets you onto Google's results page. AEO gets you named in AI answers. Here's how they differ and where they overlap.
Real estateSeven things a Dubai real estate website needs before it wins enquiries
A checklist for brokers and agents: what has to be on the site before paid traffic or SEO is worth the money.
3D walkthroughsWhy off-plan sells better when buyers can walk through it
A floor plan asks buyers to imagine. A walkthrough shows them. What a 3D walkthrough is, what it takes to make one and where to use it.
AviationThe private jet charter website checklist
Charter clients judge the operator by the website. What a charter site needs to look the part and capture the quote request.
Lead captureYour enquiry form is losing you leads. Here's how to fix it
Five common reasons visitors start an enquiry and never send it, and the simple change for each one.